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Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Wednesday, February 20, 2019

How I Turned a Facebook Group Into a Thriving Startup

How I Turned a Facebook Group Into a Thriving Startup


GUEST WRITER
Founder and Captain, Boat Planet
7 min read
Opinions expressed by Entrepreneur contributors are their own.
This past summer, Facebook announced that it was removing more than 5,000 ad-targeting settings from its platform in response to accusations that those options enabled discriminatory behavior by advertisers. While that may have been beneficial to users, it makes it much harder for businesses to reach the right audiences with their ads.
In addition, Facebook posts don’t have the organic reach they once did. In fact, according to research from Social@Ogilvy, Facebook business pages with more than 500,000 fans see an organic reach of just 2 percent. As Facebook continues to change the algorithm behind its news feed to make the platform more about connecting people and less about displaying posts from businesses, you're going to find it harder -- and more expensive -- to reach your audience with Facebook ads.
And yet you have to try: While some brands may use these changes as an excuse to start advertising elsewhere, what you must keep in mind is that Facebook is still the third most popular website in the world, trailing only Google and YouTube. So, if you’re an entrepreneur, that means your customers are very likely using Facebook. And if you want to attract their attention, you need to be hanging out where they are.
What’s the solution, then, for businesses looking to build their brand on social media without draining their bank account? Answer: Create a Facebook group. Just the way I did.

Finding your audience

After I sold my internet marketing agency almost two years ago, I recognized the opportunity I finally had to pursue a startup in an industry I’d always been passionate about. What I didn’t know was what problem I wanted to solve. So I set out to create a Facebook group for boat owners who love boating at the No. 1 recreational lake in the country, Lake of the Ozarks (LOTO). 
Both the purpose and name of the group would be simple: It would be a community where like-minded boaters could ask questions, share tips, show off their boats and find help if needed. I named the group LOTO Boaters.
I started by inviting several of my boating friends. Soon, the group grew to include a couple of hundred members, most of whom I recognized from seeing them out on the water.
But then something crazy happened. The power of Facebook groups lies in the ability of every member of the group to invite friends they think would also enjoy it. Once we had a couple of hundred members, it didn’t take long to reach a couple of thousand. Within a year, the group had 25,000 passionate boaters, marine professionals and local experts.
Then a pattern emerged: After a few months, I noticed a recurring discussion being posted several times a day. Boaters were asking for recommendations on whom to trust to work on their boats, docks and boat lifts. Most boaters know that maintaining and upgrading a boat is a time-consuming and often expensive process. If they’re paying good money for these services, they want to be able to trust the professionals doing the work.
I also realized that these professionals were just like any other entrepreneur. They were looking to gain customers’ trust and earn their business. Advertising platforms for marine professionals were pretty limited -- most businesses relied on local magazines, radio ads or billboards to showcase their services.
Bingo! I had discovered a problem in the boating industry. I then set out to fix it by building a means for connecting boaters with trusted marine professionals; and Boat Planet was born. If you’re an entrepreneur looking to build your own online community on Facebook, keep these tips in mind:

1. Provide value. (Seriously.)

This piece of advice gets thrown around a lot these days, but it’s especially applicable here. The fastest way to grow an online community is to provide valuable information to group members. The Vitamin Shoppe is an example of a brand that’s doing a great job of this. The company has started half a dozen or so groups around niche topics related to the health and wellness industry, and it uses these groups to serve tailored content to its audience.
Hopefully, you have some sort of expertise in the industry you are passionate about. Be ready to help new members looking for wisdom or advice. If they ask questions in the group, jump in and answer them -- or at least point them to a resource that can help. Don’t try to sell here. The goal is to become a trusted source in your industry where people go to find information and answers to their questions.

2. Give more than you take.

Facebook is already full of ads, which is why people are spending less time on the platform in the first place. In fact, the average amount of time users spend on the site is 35 minutes per day, down from 40 minutes three years ago, according to Sprout Social.
An easy way to turn off group members is to promote your company relentlessly. Remember, you want to provide value to your members, and throwing disruptive ads in their face is not the way to do that.
Similarly, be ready to dedicate significant time to your group. It’s very time-consuming to moderate a Facebook group of tens of thousands of people, and it’s especially difficult if you’re trying to launch a startup at the same time. Make sure you have a trusted team of moderators so you can focus on the big picture without getting bogged down with the details.

3. Seek feedback and build relationships.

Ask group members what they think about your idea before you spend your life savings developing it. You can do this by posting questions asking whether your idea would solve a problem or meet a need. If your group isn’t excited about your idea, chances are good that others will be similarly apathetic.
At the same time, build relationships with your group members. I’ve been blessed to have the opportunity to meet local business leaders and fellow boaters as a direct result of my group, and that's helped grow the Facebook group as well as my business. When you get to know your customer base and regularly receive their feedback, you'll find it easier to discover how you could better meet their needs and solve their problems.
Social media can help entrepreneurs take their startups to the next level, but traditional social media marketing tactics can be expensive and futile. Sometimes, the best way to see results is to get creative in the way you reach your customers by taking advantage of Facebook groups.
Not only can you grow your business without the high costs, you can also reach your ideal audience and provide more value than ever before.

Monday, February 27, 2017

SOCIAL MEDIA MARKETING TIPS

SOCIAL MEDIA MARKETING TIPS

Social media has evolved from being a meeting place of new friends to a business hub—a way to promote your brand awareness, share blog posts, work photos.
Everything you do on social media should be driven by a marketing strategy.
Marketeers are allocating 10% of their budget to social media.
Social media marketing is all about Sharing case studies, important thoughts, trends and epic ideas. Be transparent and honest. Your audience will love it.
I personally use only facebook and instagram instead of using all other social media.”LESS IS MORE”
1. Be relevant
2. Be visually appealing (PHOTOSHOP)
3. Be clear and concise
4. Include a call to action
Source of the article
www.neilpatel.com

Thursday, November 17, 2016

HOW TO DO DIGITAL MARKETING FOR YOUR NEW BUSINESS

HOW TO DO DIGITAL MARKETING FOR YOUR NEW BUSINESS
Digital marketing is any form of marketing products or services that involves electronic devices.
The 2 main groups of digital marketing are online and offline.
Offline marketing (Without using internet)
1.  Enhanced offline marketing
1.  Electronic billboards
2.  Digital product demos
3.  Digital product samples
2.  Radio marketing
1.  Radio commercials
2.  Show sponsoring
3.  TV marketing
1.  TV commercials
2.  Tele-shopping
3.  Super Bowl commercials
4.  Phone marketing
1.  Cold calling
2.  Text message marketing (giveaways, coupons, loyalty programs)

radio marketing. The next time you hear an annoying, over-enthusiastic car dealer shout every word of his or her commercial, thank Mr. Marconi.

Of course, we can’t forget television marketing. TV ads have been around for more than half a century (and since 1953 also in color, nationwide – Yes, there was a time before color TV).
Finally, the biggest and fastest growing area of offline marketing, with admittedly also a lot of flops, busts and failures: 

phone marketing, tele marketing..

Smartphones are killing it.
Now, over 80% of internet users own a smartphone and, in 2014, we crossed the tipping point where more people are accessing the internet from their phone than via a desktop PC or laptop.

What works better is marketing via texting, an “app” that is also available on each and every single phone out there.
Online or offline, a text message is almost a guaranteed read.
Since 98% of all text messages are opened, and 90% of them within 3 minutes of arrival, text messages are also a great opportunity

Online marketing (Using internet)
Online marketing is any effort to spread the word about your company that uses the internet to reach people.

1.  Search engine optimization (SEO)
2.  Search engine marketing (SEM)
3.  Content marketing, all about providing timely and relevant value to your audience by blogging.
4.  Social Media Marketing (SMM) Facebook, Pinterest, Twitter, Instagram, Vine, Snapchat, Tumblr, Google+, Youtube, Periscope, LinkedIn, Meerkat, Blab, Reddit, StumbleUpon…
5.  Pay-per-click advertising (PPC)
6.  Affiliate marketing
7.Email marketing, the single greatest asset in his business is his email list through which Directly communicating with your audience and customers.
It trumps lots of social media platforms, when it comes to engagement and it’s a great way of selling products and services.

I hope this guide expanded your view a bit and showed you that digital marketing is more than Facebook ads and social media blasts.

CONCLUSION::

1.Make a SQUEEZE PAGE WITH PHOTOS AND VIDEOS
2. Use SMS, Whatsapp and email to spread the SQUEEZE PAGE.
3.Use Facebook primarily and other social media to spread knowledge about your squeeze page.

A squeeze page is a landing page designed to capture opt-in email addresses from potential subscribers. The goal of a squeeze page is to convince, cajole, or otherwise ”squeeze” a visitor into providing one of their most sought-after and coveted pieces of personal data: the email address
Ever wondered what the difference is between a landing page and a squeeze page? They are (technically) two (2) different things.
True, any page a visitor ‘lands’ on is a landing page, but in this particular example, we are going to treat them as two separate things.
A Landing Page
A landing page is any page that is an entry point into your website.
 any page a visitor first gets to your site on is a landing page.

So What Is A ‘Squeeze’ Page?

A squeeze page can also be a landing page — if that is the first page a visitor ends up on. I guess (better put) all squeeze pages could be landing pages, but not all landing pages are squeeze pages.
A squeeze page is a page that is designed to ‘squeeze’ information from a visitor. In essence… it protects content from being accessed UNTIL that visitor give you what you want.
A page that offers a free video or free report — but only if you fill out a form or do something first (like Tweet, for instance) — is a squeeze page.
A page that has the beginnings of sales pitch and then stops short of delivering all the information you need, that is… until you give your email address (or some other piece of information) is another example of a squeeze page.
Once you have prospects’ email addresses, you can build a relationship with them through your email marketing, leading to the ultimate goal of a sale.



Monday, November 07, 2016

HOW TO MARKET YOUR BUSINESS ONLINE-DIGITAL MARKETING

HOW TO MARKET YOUR BUSINESS ONLINE-DIGITAL MARKETING

MAKE A BLOG ON WORDPRESS OR BLOGGER.


Google Keyword Planner has long been a favorite tool among bloggers, thanks to its accurate data, ease of use and ability to help you dig deep for the best keywords.
Success with Google Keyword Planner is all about experimentation. If you take the time to search different keywords and then pay close attention to the data, you’ll make a much smarter decision, as to the direction you take with your next blog post.
Pro tip: KeywordTool.io provides many of the same features as Google Keyword Planner.

2. BuzzSumo


Once you settle on a keyword, it’s time to take the next step. This is when you get a better idea of what else is out there and, more importantly, how it’s performed in the recent past.
With BuzzSumo guiding you, it won’t be long before you’re analyzing the content that has performed best for your chosen keyword.
Sticking with the example above, let’s run a search on “how to lose belly fat.” Here’s what you’ll see:

Now that you’ve used the two tools above, you’re closer than ever to choosing a title for your blog post.
A blog post title is incredibly important.  The right title can help to drive user engagement. You want it to be creative and unique. You want it to attract readers and give them a reason to stay on the page.
Pro tip: Portent’s Content Idea Generator provides a similar experience and results.
To this point, we’ve discussed two primary steps:
·         How to choose the right keyword for your blog post.
·         How to create a unique title that’s based on your keyword.

4. Write a post : Find interesting third-party content pieces. Share them on all marketing platforms. Always give the source url so that people can go and read from the source. Also you don’t violate copyrights this way.

 

5. Yoast SEO


you’ll want to take the guidance of Yoast SEO. With this plugin guiding you, it’s much easier to ensure that every aspect of your blog post is optimized for the best possible search engine performance.
If you see anything highlighted in red, it means there’s a problem. Review the suggestion, make the necessary changes and then move on. Once everything is green, you know that you can confidently publish your post.
Pro tip: the All in One SEO Pack is another top choice for WordPress users who require SEO guidance.

6. Hootsuite or Buffer

Now its time to market your blog post in social media. Use hootsuite or buffer to post in one click to all the social media channels at once.
I personally use Buffer  as extension in google chrome browser.

7. BuzzStream

Social media marketing is enough, right?
Well, it all depends on how much of an impact you want your blog post to have
WHEN TO POST IN FACEBOOK
the biggest social network, with 1.65 billion users – Facebook. An average user spends a whopping 50 minutes on the platform, everyday. The best time to post on the platform for getting more shares was found to be 1 pm, while 3 pm was best for getting the most clicks. People normally reads during office breaks.
Besides posting at an optimal time, you also need to post in moderate quantity. Too many posting bores people.
Facebook: A couple of updates per day
Twitter: Three times per day (if you’ve got the resources, then you can even send 5+ tweets everyday)
Instagram: Once per day
LinkedIn: Once per weekday

WHAT TO POST IN FACEBOOK WALL , PAGE & GROUPS
1. url of your blog post with a good heading. It gets maximum attention.
2. Second comes photo with a good heading. share pictures from your events. Or, simply share photos of your employees – it’s always good to put a face to your brand name.

WHERE TO REGISTER YOUR BUSINESS ONLINE SO THAT PEOPLE CAN FIND YOU.
1.To ensure that prospects are finding your business, you’ll need to be active on Google My Business.
I personally can’t even count the number of times a week I use my smartphone to search for business info via Google.
I also find myself using the “Okay, Google” voice search feature more and more. It’s quick. It’s easy. It’s hands-free. By and large, it’s quite accurate in matching my voice commands.
Getting set up on Google My Business is simple. First, visit the site: https://www.google.com/business/.

2. Yelp

In my opinion, Yelp is the second most important tool after Google.
Some marketers have even gone so far as to say that having your business listed on Yelp is more important than having a website.
To get set up, you’ll need to first claim your business  and visit the mobile download site to use the mobile app for business owners.

3. Facebook Pages Manager

Facebook is a huge deal, so it only makes sense that you’ll want to use Facebook Pages Manager. Visit this page to download the app.
Not being on Facebook is the 1980s equivalent of not being in the phone book. I’m not going overboard when I say your business needs to be on Facebook.

4. Bing Places for Business

Okay, so Bing isn’t nearly as big as Google or Facebook. That’s true.
But that doesn’t mean that it can’t still be a viable resource for marketing your business locally. Bing relies on the same basic premise as Google My Business does, only it does so on the Bing search engine.
It’s easy to hate Bing or totally neglect it. I get that. But listen to this: Bing controls 33% of search!

5. YP for Businessget your business listed free on the YPfor Business app. The YP app and mobile web drive more than three calls to a local business every second.