The real challenge lies in targeting the customers. According to the study, nearly $144 million will be wasted on emails that get lost in inbox clutter due to a lack of relevancy. To prevent this, you should read your customers mind by thinking like your customers. Secondly, your brand should get the highlight for which you need to select a good template. The content of the email should be properly segmented based on your customers? actions and behaviors. You should also pick the right day to send it depending on the open and click through dates. You can attract the readers attention by good subject lines and you should make sure that your emails comply with CAN-SPAM regulations.
Tuesday, March 29, 2011
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