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Thursday, January 28, 2010

Donate through SMS

 
Subject: Donate through SMS

Hi Saleem,

I came across your blog post where I saw you mentioning about the concept of micro-donations through SMS. I liked your idea of letting potential donors know about NGO's which are working in the area they would like to contribute in. However, I feel that though there may be lots of people who'll find this useful, but there is another completely unique idea to approach the same problem-

The recent Haiti disaster has seen a trend picking up in USA where a user who is willing to donate for a cause is charged $10 in his next billing statement on SMS'ing a certain keyword to a specific number. This earning is used as a donation towards the disaster relief.

A quick one hour research on Google showed me that nothing like this exists in India so far. What if there was a service where people could SMS something like "Donate APFloods" to 56767 (which is a premium number charged at Rs. 3/- per SMS to the sender) and whatever we earn from the message is passed as a donation to the right NGO who is working for that disaster's relief? There are plenty of Indian companies who are willing to rent out such short-codes for a very small monthly fees and will share revenue based on incoming SMS volumes.

I believe there are lots and lots of people in India who would not mind spending a small amount for donating towards a cause. If we consider the economies of scale, even a small amount (say, Rs 1.5 earned per SMS) x 50,000 SMS received would mean a whopping Rs. 75000 in collections! Of course, we can keep a certain margin to ourselves to maintain the technical infrastructure required to keep this running.

A word about who I am - I am working as a Web Application Developer in a web 2.0 startup in India called SlideShare (www.slideshare.net), a place to find and share powerpoint presentations online. I am 25 years old and based in New Delhi.

If you find this interesting, I'll love to hear back from you.

Regards,
Gaurav Gupta

web: http://www.gauravgupta.in
email: gauravgupta123@gmail.com
mobile: +91 9911 951 949

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